Exit A2

A proposal for an announcement for a monumental construction next to the A2 highway. The exit would lead you into an endless labyrinth of round-abouts, crossings, fly-overs and viaducts. The presentation of the announcement would consists of a big billboard as an announcement in the meadows next to the overcrowded highway (A2) from Utrecht towards Amsterdam. A playful announcement to comment on the changing idea of the free movement of the car, the ecological effects of pollution and planological developments of the traffic in the Netherlands.